Overview
• Real client project
• Logo Design
• Micro greens company based out of Kingston, Ontario
• PickedToday is dedicated to providing work for people living with mental illness
• They maintain an equitable workplace between all employees regardless of mental state
• Their mission is to ensure their employees feel a sense of purpose and routine, allowing them to establish genuine connections on their route to recovery
•The key message of PickedToday is that they deliver high quality products at a better price point than their competitors, they are environmentally conscious and supportive of their employees who are working through mental health recovery
Objectives
• Design a logo that will reflect PickedToday's values, goals and mission
Design Concept
• Connection between the PickedToday company and their employees
• Generic leaf shape since they may want to expand into selling other types of greens and vegetables besides micro greens
• The bright green colour symbolizes the freshness of PickedToday's products, paired with a dark green that offers contrast, legibility & depth of colour
• The font chosen is Myriad because the curves and angles of the letters compliment the leaves shape
B&W logo
Full colour logo
PickedToday employee uniform