Overview
• Choose a cultural organization that needs a revamped Corporate ID
• The Pacific Whale Foundation
• Student Project
Objectives
• Plan and research an interface according to industry standards for interaction design
• Apply modular solutions to the design & development of an interface according to industry standards
Research
• Organization is based out of Hawaii & Australia
• Studies the relationship between humans & marine mammals
• Developed a sustainable & holistic approach to marine tourism
• Mission: To protect the ocean through science & advocacy, and to inspire environmental stewardship
• Current logo does not represent their mission or values successfully
Design Concept
• Displays the organization's mission & values of:
1. Saving endangered whale species
2. Offering a sustainable way to whale-watch and interact with marine animals
• Heart inside whale uses negative space, representing the relationship between humans & marine life
• Font: Arial Rounded MT Bold to match curves of the whale
• Clean, simple, sans-serif typeface that is easily legible on print and web, large or small scale
Logo Before
Logo After
Letterhead, envelope & business cards
Uniform option
Reusable bag sold in giftshop